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Publishing a Book - 3 Simple Steps To Big Profits

Publishing a book can be extremely lucrative or it can end up costing you money. The difference is how you approach the process. If you are comfortable simply writing your book and becoming an author, best of luck to you the rest of this article is not for you. However, if you want to make a substantial profit from your book, then keep reading.

Step 1. to big profits. Get a website. If you already have a website that people visit, and you have written on a topic that is relevant to your career, products or services, you can add a bookstore page to your website. By listing your book on your website, you are showing visitors right then and there that you are the expert! Additionally, it is easy to link your book directly to Amazon, which also adds tons of credibility to your name. All your visitor needs to do is click on your book and they are taken directly to Amazon to make a purchase.

Additionally, you can post testimonials and reviews on your website and offer tons of free information to add benefit to your site and visitors. If you do not have a website, you will absolutely want to create one. It is very easy to direct people to your website for a purchase in any communications you have; articles, emails, press releases and even on your business card.

Step 2. Build an opt in list. An opt-in list is a book marketer's direct line to current and potential customers. Opt in lists are generally built by offering website visitors free information in exchange for their email address or by asking them to subscribe to a newsletter. Regular communication with an opt in list is proven to build book sales. You will see once we get to step no. 3 how this can pay off in a major way.

Step 3. Create more products and become an information marketer instead of just an author. What is an Information Marketer? Information marketing is the packaging of information your information in a variety of mediums like books, reports, seminars, software, audio, video, and consulting and best of all, it all stems from the creation and sale of your first book. Your website, where you will collect names for an opt in list, will be the major facilitator of your information marketing empire which is why they are listed as step 1 and 2.

Every new product, every new promotion, every time there is a major publicity drive, a reward, or any kind of recognition you can contact your opt in list and tell them about it. Your communication with your opt in list, heck your opt in list itself, is worth its weight in gold. Follow these three steps as you are planning your marketing strategy for your first book and you will be making the kind of profits you have only dreamed of.

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Bob Burnham
Entrepreneur, Consultant and # 1 Amazon Best Selling Author of "101 Reasons Why You Must Write A Book"

For Information on How to Write and Publish your Own Book go to Expert Author - http://www.expertauthorpublishing.com
Read More On: Publishing A Book

This article was written by Bob Burnham